Pricing Strategy: Setting Price Levels, Managing Price...

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Pricing Strategy: Setting Price Levels,...

Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures

Name: Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
ISBN: 9780538480888

Tim J. Smith

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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

الفئات:

Business & Economics - Management & Leadership

عام:

2011

الإصدار:

Hardcover

الناشر:

Cengage Learning

اللغة:

english

الصفحات:

318